About Us

Just Portraits is a Social Enterprise working to create warm memories, and unique gift opportunities for the over 55's through portraiture activations for Community Groups, the Retirement and Aged Care Sectors.  

When our founder Heather Felix first conceived the idea of Just Portraits, she knew a company needed to have soul to make a difference in the world.  Searching high and low for the best in people systems mixed with a dose of common sense, our foundational 3 pillars were built.

Three Pillars


Your money helps us create local jobs for women returning to the workforce, those over 50 who have experienced redundancy or are looking for a new lease on life, and those with disability.  Working with the Australian government’s small business centres, we are providing dignity and employment for Australians against the tides of continual automation and downsizing.  We care deeply for the development of our people, ensure they are well trained and intentionally create intergenerational teams to make sure our customers are looked after!


Not only do we care about the mental health and wellbeing of Australians over 55- we are doing good in the world! As a female owned social enterprise- we supply people to provide good old fashioned service and care for our participants. We solely exist to be a highlight in our participant’s week!  Our customer’s happiness and their families’ cherished memories are the reason we get out of bed every day. 


A portion of our proceeds go to help us provide photography services for free to registered community groups such as Dressed for Success, Amnesty International and organisations helping those in our society who have fled violence losing everything, or those who need a helping hand getting back into the workforce. We are always looking for community partners- put yours forward today!

"Be the change you want to see"

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